01 · THE LESSON
I’m a restaurant owner myself.
And if there’s one thing I’ve learned the hard way, it’s that getting your costing right early matters more than people think.
I’ve seen it happen: a restaurant opens without really knowing its true costs, prices its menu on a guess, and by the time the owner realizes something’s wrong, they’re already losing money on dishes they’ve been selling for months.
Changing prices after the fact isn’t simple. Customers notice. You need to get it right from the start.





